Are You Eligible for These Sunshine State Travel Discounts?

If a Florida vacation is in your future, then find out if you’re eligible for these travel discounts in the Sunshine State. Although they are relatively easy to get, if you don’t know how or where to apply for them, you’ll totally miss out on some hefty savings.

Save at the Toll Booth

First and foremost, if you have a significant dexterity disability, you may be eligible for a free pass when it comes to Florida’s toll roads. The Disabled Toll Permit saves drivers both time and money; and although it’s often overlooked by visitors, it’s easy to obtain if you meet the minimum qualifications.

In order to qualify for a Disabled Toll Permit you must have:

A valid driver’s license
An upper limb or dexterity disability that prevents you from tossing coins into a toll booth basket
An adapted vehicle
The permit is valid for five years, and it can be used at manned toll booths throughout the state. Just show the toll booth operator your permit, and you’re good to go. For more information about the Disabled Toll Permit, call (800) 983-2435.

Once you receive your Disabled Toll Permit, you can also apply for a Sun Pass non-revenue mini transponder. There is a $4.95 fee for this electronic device that attaches to the windshield, and allows users to pass through unmanned toll booths at no charge.

For more information about a Sun Pass non-revenue mini transponder, call the Florida Commission for the Transportation Disadvantaged at (561) 488-5344.

State Park Savings

Additionally, veterans with a service-connected disability can receive a free military entrance pass, good for admission to all Florida State Parks. This lifetime pass is valid for park admission of up to eight people, except at Ellie Schiller Homosassa Springs Wildlife and Weeki Wachee Springs parks, where it’s good for up to two people.

Proof of identification, service-connected disability and honorable discharge are required. Acceptable documentation includes:

Valid driver’s license.
Documentation from Department of Defense or another appropriate agency of service-connected disability.
DD Form 214 showing honorable discharge.
The military entrance pass can only be obtained in person at any Florida State Park. Surviving Spouses and parents of US military members who have died in combat are also eligible for this pass.

Honorably discharged veterans can also receive a 25% discount on individual or family passes. These passes, which are valid for one year, are good for admission to all parks. A valid driver’s license and a DD Form 214 are required to get the discount; and like the military entrance pass, it can only be obtained in person.

And if you don’t qualify for either of those passes, but you plan to visit a number of Florida State Parks, you can still save some money by purchasing an individual or family annual pass. These passes are good for one year and they can be purchased at any state park entrance. The individual pass is priced at $60, while the family pass costs $120.

So plan ahead, bring your documentation, and rack up some savings on your next Florida vacation.

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The Importance of Employment Tests

It is a known fact that the success of an employer and a company as a whole depends largely on the quality and reliability of its employees. This is the reason why employers must invest time and even money in the recruitment and interview process. Doing so would ensure that only the best possible candidate will be considered for a particular job.

When it comes to screening of potential employees, no other tool does it better than employment tests. These tests can measure what is called the KSA – knowledge, skills and abilities of the job candidates. Employment tests in this context are generally written or automated tests, but also include interviews, personality tests, skill tests, psychological tests, performance tests, medical examinations, agility tests, and so on.

A hiring process that is poorly designed is much like a recruitment process based on flipping a coin. Employers are well-aware that the impact of inefficient recruitment decisions can have costly and detrimental outcomes, which may include expensive training costs, decrease in overall productivity, increase in employee replacement, and increase in legal exposure.

Benefits of Efficient Assessments Incorporating assessment tests ensure that your company is making better hiring decisions. It can determine whether or not an employee can meet your criterion for maintaining high productivity. Consequently, pre-employment tests can reduce expensive and time-consuming recruitment steps by straightforwardly narrowing down the choices that will include only candidates who are best fit for the job. Because job fitting is greatly improved, this scenario can also increase the chances of retaining your employees for far longer periods of time. Furthermore, a well-developed pre-employment testing program can present a professional and positive image for your company, and will decrease the risk of hiring complaints.

Although pre-employment tests are basically a tool that protects employers, it can be just as important for them as for the applicant. It would be a shameful waste of time, effort, and even money to prepare for the responsibilities and challenges of a new job, yet find out later on that one is not capable of performing the tasks on hand and is bound for failure.

The benefits of pre-employment testing are endless. However, employers must know that these tests have certain limitations. For one, written tests must only measure skills that are important for the job description that a candidate is applying for. For this, employers must carefully design their pre-employment testing program. Pre-employment tests not properly designed may create an impression of being discriminatory, and this is something employers must avoid at all times.

Designing testing tools take time and experience. If these two are something your company does not have, you can easily find pre-employment testing software packages on the market. These pre-employment tests have been designed by professionals with expertise and experience in the field of recruitment, and thus can efficiently evaluate the general knowledge, office skills, personality, and so on, of a potential job candidate. There are various types of pre-employment test to choose from, and there will surely be one that best fits your needs as an employer.

Clearly, organizations that have a carefully well-developed testing program that best meets their exact needs will have competitive advantage. Employment tests allow employers to make the best hiring decisions and will consequently improve business revenue, productivity, and overall business outcomes.

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3D Scanning – What You Need To Know

3D scanning is a process of capturing digital information of object shape using equipment that has light or laser to measure distance between the object and the scanner. The non-destructive and non-contact scanning technology uses lines of laser light capturing the exact shape and size of the object. The fine details of even the smallest objects are captured and the process comes in handy in so many industries and fields. Some the areas that 3D scans are commonly used include automotive, manufacturing, medical and aerospace.

3D laser scanners capture thousands of points per second, allowing quick inspection of parts. It is a process that is ideally suited for measuring and inspecting contoured surfaces and also complex geometries that require lots of data for accurate description and where traditional measurement methods are impractical.

What are the advantages?

3D scanning has become very popular among business people in different fields. You can now easily find 3D scanning services for all needs you might have especially as far as accuracy and high quality productions are concerned. The popularity of the process is as a result of the many advantages it has over other traditional options. Some of the advantages that come with the process include:

1. Quick capture of all physical measurements of any given physical object; with 3D scanning, the size of the object does not matter.

2. Saves time when designing. The high definition details of objects make it possible for designers get it right with the first trail, hence saving time, even with productions that would have otherwise proved to be complex and time consuming.

3. Ensures perfect fit of parts with the first try. 3D has literally taken the guess work of production processes, especially for those dealing with prototypes and creating parts. The detailed information collected from an object is accurate and hence it is very rare to have parts that have any functional defects.

4. It captures engineering optimization that is necessary in manufactured parts. The process offers more confident to manufacturers in terms of meeting standards and any set objectives in the manufacturing process of parts. Using the scans, it has become even possible for manufacturers and designed to compare between designed and built models conditions so manufactured parts are top quality.

How does it help the design process?

3D scans are largely used in the design process of various products. Model scanning proves beneficial in the design process because:

· It increases effectiveness when working with shapes and parts that are complex

· It provides updated versions of CAD models that are outdated

· It makes it possible to replace missing parts or older parts

· It helps product designing so that someone else’s part can be accommodated

Which areas can in be used in?

3D scanning is very effective and has become a popular option in various fields including:

· Historical artifacts

· Prototyping or reverse engineering

· Entertainment industry for games, TV and movie productions

· Medical and dental

· Inspection

· Marine

· Construction and architecture

A 3D scan can prove highly beneficial in different sectors. If you do not have what it takes to enjoy the accuracy of 3D scans, you can get help from service providers who offer all kinds of scanning services.

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The Obstacles Home Business Owners Face When They Start A Home Business

If you have made up your mind and you are 100% certain about starting a home business, then you might have in mind what product or service you want to market. You should also know that for the first two years you will be devoted to making your business grow. If you are willing to take a huge risk such as this, you will need to be motivated, determined and confident. There are numerous obstacles that you could run into if you don’t take the necessary precautions.

To work your way through the start-up of your business you will need to take the following steps

SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). By knowing and using this method, you will be aware of what competition you are facing, where your business can grow, and you will get a better understanding of the business market.

Form a business plan. Forming a business plan can be overwhelming and slightly confusing. A business plan should include the audience that will be looking at your plan, an outline of the business plan, a collection of research and data, a general abstract of the market, an inquiry profile, finances, and finally the executive summary.
Funds for the business startup. Do you have the resources needed to start the business or do you need to find the money or money lender?

Naming your business. What will be the name of your business? This is a crucial and significantly important element.

Electing your business structure. Sometimes people get confused due to the business types. You will need to elect the right business partners. The choice you make will cause an impact on your business.

The license and permit. This entails registering your business, you might also need a business identification number, and may also include other tax licenses and zoning permits.

The location. This step also entails many minor tasks such as finding the right location for your business, buying office supplies and equipment and designing your business place.

The insurance. You are responsible for any risks associated to your business. Getting a business insurance will protect your office of any disasters or litigations that could occur.

Lastly, create an accounting system. Many individuals that want to start their own business tend to fail because they get caught up with location and buying supplies and other details that they forget to keep an account of money going in and out. A good option would be to hire a professional accountant that will keep track of the businesses finances.

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Fun Games to Play With Children, 10 Spontaneous Games to Enrich Their Lives

1. NATURE BRACELETS

For Ages: 1-5

You can start your little one’s exploration and appreciation of nature with this game of making a masking tape nature bracelet. They’ll notice all the lovely color and shape variations there are in petals and leaves and adorn their wrists with beauty.

MATERIALS:

Masking tape

Leaves and flower petals

DIRECTIONS:

Wrap a piece of masking tape around your child’s wrist, sticky side up, and then go exploring to find wonderful leaves, beautiful flower petals and other interesting things to attach to the bracelet.

Before bedtime, snip the bracelet off and attach it next to his bed or somewhere in view so he can admire his work and remember his fun time.

2. RING OF STRING

For Ages:3-10 years

In this game, children are encouraged to really look closely at one spot and see all there is to see. There is a lot of pleasure to be had from noticing the tiny wonders of nature that are in our own back yard.

MATERIALS:

String

Magnifying glass or jar with water in it (optional)

DIRECTIONS:

Make a small circle on the ground with the string. Look carefully at the enclosed area with your child and notice what is growing there. Pull out a weed or blade of grass and see what the roots looks like. Is there a seedpod in the area? What’s inside?

Poke a hole and see if there are any insects around. What are they? What are they doing? Use a magnifying glass or a jar with water in it and look at different things up close.

Gather small things to examine and collect such as pinecones, acorns, petals, seeds, bark, leaves and pretty pebbles.

3. A SPOTLIGHT IN THE DARK

For Ages 1-5 years

Babies are fascinated with anything new. It’s fun for us to be with a little one when she discovers something for the first time. In this game it’s the delight of a flashlight in the dark

MATERIALS:

One or two flashlights

DIRECTIONS:

Keep the lights off in the room that you are in and scan the room with a flashlight, spotlighting different familiar things. “Look there’s the television. Here is the table and there is your high chair.”

You know your little one is going to want a chance to hold the flashlight. Let her. She can shine it wherever she wants or she has to find, with her flashlight, an object you name.

As she gets older and more coordinated, continue this game, but this time you both have flashlights and you encourage her to “catch” your spotlight. You move your spotlight around the room and she has to move hers so it “catches” yours by covering your spotlight with hers.

Your turn to chase next.

4. THE KNOCKING GAME

For: All Ages

Listening to and identifying the different sounds objects make when you knock on them is a game that can be played at any time. When you want to change the focus of fussing children, try saying: “Hey, let’s play a game. Close your eyes and see if you can tell what I’m knocking on. No peeking”

MATERIALS:

Common objects found around the house

DIRECTIONS:

Ask your player to close her eyes and turn her back to you. Then see if she can guess the object you are knocking on with your fist (or a spoon). Start with easy things such as a table and a window, and work towards sounds that are harder to identify, such as knocking on a book or lamp.

Take turns being the identifier and the “knocker”.

5. TOOTHPICK ART

For: All Ages

There are many ways to teach the hands to have more finesse. This is one of them that you can play together.

MATERIALS:

Toothpicks, plain or colored

DIRECTIONS:

Make an abstract design by laying toothpicks out on a table or floor, with each player adding their toothpick to the design. The first player puts down one toothpick. The next player adds his at just the angle that seems pleasing to him. The next person then adds theirs to that design and so on and so on until an interesting design is formed.

Instead of an abstract design, you can make a specific scene. For example, make a house with a picket fence and trees.

!It takes concentration to pick up a skinny toothpick and decide the best place to put it. Placing each toothpick down carefully and trying not to jiggle the design encourages awareness of hand movements.

It also develops the pincer grasp, the small muscles that control the index finger and thumb.

But mainly, it’s fun to make art together.

6. TOE STEPPING

For: All Ages

Here’s a fun and silly game that requires concentration and quick movement. Try it sometime at a birthday party gathering, when you want to redirect excess energy, or when the kids are bored and want something quick and new to do.

MATERIALS:

None but fancy footwork

DIRECTIONS:

Two people, both barefoot or in stocking feet, face each other and hold hands. Each person tries to step on the others toes while at the same time keep their toes from being stepped on.

You might remind the players to step lightly on each other’s toes so that others will do the same to you. In other words, follow this game’s Golden Rule: Step on others as you would want to be stepped on.

Concentrating on both keeping out of the way and going for the goal is a kind of trial by fire. Pressure on their foot lets them know when they weren’t paying close enough attention!

7. BALLOON BASEBALL

For Ages: 1-5

Baseball may be fun but those balls can hurt and are hard to hit. For young ones, use a balloon!

MATERIALS:

Balloon

Bat: Make a bat out of anything handy, such as the inside cardboard tube of a paper towel roll or a rolled up section of yesterdays newspaper secured with tape

DIRECTIONS:

. Give the bat to your player and toss the balloon to her. The slow movements of a balloon floating towards her gives her plenty of time to line up her bat, swing at the ‘ball” and get the satisfaction of “connecting.”

If there is just the two of you, take turns being the pitcher/catcher and the batter.

If there are other players, their job is catching the “ball” as it leisurely floats down. Who ever catches it can have the next turn at batting or give it to someone who hasn’t had enough turns.

After everyone gets all the turns they want, you can change the game to “Golf”. Use boxes turned on their sides as “holes” and players see how many strokes it takes to hit the balloon in the box.

8. BACK WRITING

For Ages: 5-12 years

Writing invisible letters on a child’s back a fun way to write a secret message.

MATERIALS:

Paper

Pencil

DIRECTIONS:

One person sits with his back to another and a pad of paper and pencil in front of him.

The other person, using his finger, “draws” a letter on the person’s back.

At the same time, that person draws on the paper what he thinks is being drawn on his back.

Keep writing letter by letter until a whole message is given. The message could be a clue to where a treat is hidden!

Take turns so both the writer and the person written on get to experience what it feels like.

Have an older child play this game with a younger sibling as a fun way to help him learn his letters.

9. SELF PORTRAITS

For Ages: Teens

Many teenagers go through a phase where they become fascinated with their reflection in the mirror, especially during the period when their faces make that change from a child’s to a young adult’s.

In this activity, you and your changing child can take advantage of this fascination by drawing your mirror reflection

MATERIALS:

Mirror

Felt tip marker

Paper (optional)

DIRECTIONS:

Both of you sit facing a mirror and draw your reflection directly on the mirror using a felt-tip marker.

You can also draw each other’s on paper but don’t look at the paper until the drawing is done. This often gives a kind of Picasso look to the work

10. SHOE MOUNTAIN

For: All Ages

When the kids are bored but antsy with energy, here is a quickie that is guaranteed to win the hearts of all ages. Your twelve year old will l be just as excited to play this game as your two year old.

MATERIALS:

Shoes

DIRECTIONS

Pile all the shoes you can readily find in a pile in a large cleared out space in the room. Tell the kids that this is not a pile of shoes (silly them to think that!) but is actually a huge mountain and they have to start from a distance away and run towards the mountain and then with one gigantic leap, make it over the top of the mountain to the other side.

It adds to the thrill if the others provide a drum roll–slapping their hands on the floor or on a table or on their knees as the next Leaper makes her run and then when that person is in the air, call out her name!

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Sensible Manufacturing and the Ultrasonic Flow Meter

The Manufacturer MX Awards

Each year The Manufacturer MX Awards aim to recognise great achievements in the industry. Entries are invited for a number of different categories, with the ultimate title of ‘Manufacturer of the Year’ presented to a company that is strong across the board.

The winner of this year’s ‘Manufacturer of the Year’ title was announced in November and Dura Automotive took home the award. The company also returned to the office with awards for ‘People and Skills’, ‘World Class Manufacturing’ and ‘Sustainable Manufacturing’, so it was well worth attending the event!

Investment in Employees, Quality and Sustainability

Dura Automotive are an international company that design and manufacture control systems for the automotive industry. They may be a large operation, but the awards they won clearly illustrate what it takes to grow a successful business; investment in employees, quality and sustainability.

If you take a look on their website, you will see that their objectives are to ‘inspire drivers, customers, our people, the competition and stakeholders through innovation and performance’.

They understand that in order to deliver full customer satisfaction, they need to deliver high quality products. To do that, they need to stay ahead of the competition with innovative ideas, products and processes, staff training and development opportunities and a positive, customer focused vision. In addition, they understand the importance of integrating sustainability into every aspect of their business.

Sustainable Manufacturing

Sustainable manufacturing focuses on minimising the negative outcomes of production. The overriding aim is to lower the environmental impact of manufacturing and distribution, yet the real benefits to business come from the fact that in working towards sustainability is a process of continuous improvement.

Many manufacturers have been incentivised to take action. On the receiving end of Government initiatives or in a bid to reduce energy, water and waste management costs, more companies have been willing to consider sustainable options. Whilst they may have started off thinking of this as a tick box exercise, the real benefits of taking action soon become apparent. Huge savings have helped many companies to remain competitive in the global market, have paid for other investments or have boosted profits.

Flow Monitoring

When it comes to water and energy use, flow monitoring has proved valuable in running processes at optimised levels, improving quality control, minimising waste and reducing downtime due to problems in the process. This has supported significant cost savings in storage, processing, waste management and utility bills.

By investing in low cost ultrasonic flow meters, which retrofit to the exterior of pipework, flow monitoring can be straight forward to implement. Calibrated to the specific flow range of the liquid or gas that passes through the pipe, the ultrasonic flow meter provides data that quickly identifies when abnormal flow rates are detected. This acts as an early warning system, so the issue can be quickly identified and rectified.

The ultrasonic flow meter also supports the optimisation of the process, which can be highly effective in quality control. This has been widely used to reduce waste batches and waste management costs in food, pharmaceutical and automotive industries, to name but a few.

All of these potential cost savings from an affordable ultrasonic flow meter certainly justify investment in monitoring technology. Other low cost devices including tap aerators and rainwater harvesting systems have also helped UK businesses to gain a lot more than environmental credentials.

Recycled Materials

Another area in which Dura Automotive have invested is in research and developments around the use of recycled materials in their products. When manufacturers consider reusing materials rather than raw supplies, it can present a number of challenges. Being open minded to these challenges can lead to innovative thinking, fresh ideas and approaches which could open up new avenues for the product or company.

The use of recycled materials does depend on sufficient quantities being provided by a reliable source. Having said this, if a large scale operation such as Dura can find viable alternatives to raw materials, then a bit of research could lead to suitable supplies for smaller businesses.

There is often a cost in processing the material to ensure it is of a suitable standard for reuse. Companies may need to explore partnerships with other companies and other collaborative approaches to ensure that cost effective and convenient options are found.

Sustainable Advantages

Like Dura Automotive, the majority of the other manufacturing award winners also placed considerable emphasis on sustainability. If you want to see your company going from strength to strength, a greener approach could deliver many tangible advantages.

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Why You Should Buy Sarees Online

Probably one of the biggest ceremonies in India is traditional Indian weddings. And if it’s traditional, it has to be saree. Indian women look beautiful in sarees. Indian women and sarees- they always go hand in hand and are absolutely inseparable from each other. Since the time the civilization happened, sarees has always been one of the most beautiful and precious ornament that enhances the beauty of a woman. It’s the 6 yard long fabric which makes you a complete woman.

Unfortunately, buying a beautiful saree for an event or wedding is not easy. You must have encountered a situation when you were looking for a beautiful saree for a wedding and ended up wasting a lot of time and energy by going here and there, and yet you failed to find a lovely saree. However, things have now changed a bit. Buying a saree is no more a difficult task. Thanks to the DIGITAL TECHNOLOGY!! You can now buy a saree online from the comfort of your home. You just need the best gadgets to access the ecommerce sites online.

Have a look at the following reasons why more and more people are looking for an online saree store:-

1. It Saves Your Valuable Time

The very obvious reason why more and more people are buying shopping online is because it saves their valuable time. When you have a tight schedule all the week, it becomes difficult to take out time from your schedule and spend few hours in buying a beautiful saree which you will wear on a special occasion.

And this is exactly why online shopping is in trend. It will not only help your time by receiving a home delivery, but they also offer excellent discounts on brands. You won’t have to leave your home for shopping. You can always do some window shopping online whenever you get time.

2. Trendy Clothes

Before the trendy sarees come in the market, you can find the same in a digital store. Yes, this is the place where you can find the latest fashion. Do you need any other reason why you should buy saree online in India? Well, we have some more.

3. Of course, CONVENIENCE

When you have decided to buy a saree online, you have opened the doors of comfort and convenience which helps you to buy the same anytime you want. You don’t need to go from one shop to other, and you can easily place the order either from your home or your office. Now, you don’t really need to struggle hard in finding a gorgeous muslin saree.

4. 24/7 Stores

One of the best features of the online store is that they will always remain open i.e. 24/7 available to assist you all the help whatever required unlike the stores in the market which closes quickly after a specific time. Whenever you get some free time, you can always do online shopping. Now time won’t have the strength to bind you if you want to buy gujrati handloom saree at 2.am. Isn’t that great?

5. Price Comparison

You always have the option to check the price of sarees in different online store, do a quick comparison between both of them and buy the best one at the cheapest price. You don’t need to be in hurry. Take some time to decide, read all the features, as there won’t be any sales person selling the product to you. It’s your choice.
Top 3 Wedding Sarees You Can Buy Online

JAMDANI COTTON SAREE

Jamdani sarees are beautiful. They are very popular among Bengali women. It’s the beautiful fabric in colorful shades which makes this saree more popular. You can get this saree at a much cheaper price in the online store, and not any Jamdani cotton saree store.

SILK SAREE

This is a kind of saree which is prefereed by classy women. It makes you look modern and classy at the same time. When you are looking for a silk saree, always look for some bright colors i.e. green, blue, orange, purple. They are beautiful.

Aplick Work Saree Online

In few parts of India, this saree is popular and it’s quite expensive if you buy it from a local saree store. They are the perfect option of office wear. You can find these sarees in different colors, patterns and designs.

Before buying sarees online, you should visit the websites and read the customer reviews/testimonials to find the reality. All the reviews you read will give you an idea about the online store. If the customers are happy and satisfied, they will share a good review. It will also help you know the authenticity of the company. There are many other aspects you need to keep in mind when you are shopping online:-

• Choose the most reputed and established online saree merchants because they will have excellent shopping sites. They will also describe about the saree i.e. fabric, colors used in the saree, enlargement of the saree and blouse both.

• They are also very quick when it comes to delivering the product and most of the times, they won’t charge a single penny for the delivery. It will be absolutely free.

• Online stores also offer great discounts during the festivals so that buyers can shop more when the prices are decreased.

• Online stores offers the latest trends and therefore it will be a great choice for you.

Finally, where should you go? You always have the option to buy from a local store or shop online. When you are looking for a saree online, you should also select the fabric which will make your search easier. Simply go through all the options, and choose the one which will make you look beautiful.

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Fulfilment by Amazon and How It Helps Explode Your Business Profits

In this modern society where almost everything is digital, it is hard to believe that there are still those who prefer traditional methods, such as in the field of advertising.

Online advertising has been a hit in the last decade. Internet marketing has taken over businesses by storm and doubled their revenue. However, some people still see the field as unnecessary and taxing so they try to convince others to veer away. Below are other reasons why some individuals dislike online marketing:

Inability to adapt with technology
A person may refuse the method because they may not be technology savvy. They are afraid that technology is hard to monitor or manipulate so they choose to stay manual.

Mastery of craft
A lot of traditional people spent years perfecting their craft, so they believe that their capabilities are sufficient. Online marketing is a threat to physical advertising because it minimizes the need for logistics, hence the repulsion.

Less Jobs
Some people think that digital work reduces employment opportunities due to computers replacing manual labor. Only a handful of people are necessary to make internet marketing work.

Information Breach
Putting everything on the internet is a risk for hacking or information leakage that’s why many are skeptical about it. Online marketing requires a substantial amount of data that can be easily stolen or erased.

Lack of Equipment
Many marketers don’t have reliable internet or computers to handle critical work. Manual advertising is easier to delegate and segregate, so smaller businesses prefer it.

Lack of Empathy
Advertisers believe that online marketing is not good for client relations because it promotes a more detached form of communication and a robotic response. Manual advertising is more personal so it is easier to convince people.

Lack of Authenticity
Marketers are wary of online advertising because people nowadays are harder to convince, especially in terms of the authenticity of a product. Since everything can be manipulated or edited, they would have to work more to attract clients.

Population of Non-internet users
A big percent of the population is still manual so it is impractical to promote online marketing in these areas. Online commercials only work with regular exposure but if the audience only uses the internet a few times then it is a wasted effort. Manual advertising is beneficial when people are more inclined to support physical efforts or are part of a community network.

Promotes Mediocrity
Senior marketers believe that online marketing encourages laziness in the younger advertisers because most materials can be recycled, edited or rehashed. Marketing is a skill developed from experience and virtual training may not be enough to develop and create a better breed of advertisers.

Technology is a waste
People believe that using gadgets and computers are harmful to the health of workers so they don’t encourage the employment related to such. Manual advertising promotes brain functions through practice and personal relationships development. It is important for some people to backlog technology to help the environment.

Despite the many reasons why people may talk you out of online marketing, it is still undeniable that this form of marketing has a lot of potential. Learn how you can maximize the web when it comes to marketing your products and services, so you can expand your reach.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John’s website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

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Preparing Your Car for Winter

The Canadian winter season can considerably influence driving conditions. In situations like this, drivers are more prone to accidents. It’s critical to focus on cautious driving to protect yourself and keep your family. Safe driving also helps minimize your insurance rates while reducing wear and tear on your vehicle.

Here are a few checks that you can perform to ensure that you, your family and your vehicle remain safe over the winter months:

Take your auto in for a tune up before the first snow fall. Having the peace of mind of a well maintained vehicle all year is an excellent idea, but it’s particularly essential during the winter when driving conditions are impaired.

Ensure you have the right oil for your vehicle. In general, thinner oil like 5W30 works better in cold winter conditions than 10W30 or 10W40, which are thicker. Thinner oils circulate easier, which makes lubrication of your engine easier in cold temperatures. To find the right oil for your specific vehicle, check your owner’s manual.

Keep your gas tank full. A full gas tank lowers the chances of running out of gas and being stranded. In addition, it brings down the possibility that your gas lines will freeze up because of condensation or water vapor buildup in extremely icy climates.

Ensure your battery is in great condition. Being stuck in remote areas and being unable to start your car is dangerous. Check that your battery’s connections are corrosion free and for batteries older than 3 years, consider testing its capacity to hold a charge.

Ensure you keep a winter emergency kit in your vehicle. A well thought out kit can be a lifeline in the event that you are stranded in the middle of nowhere, or on a highway. A high-quality winter kit for your car should include:
No less than one warm blanket.
A flashlight.
A shovel, in case you need to dig out of deep snow.
Additional warm garments, including boots, gloves and caps.
A well stocked first aid kit.
A bag of salt or sand to give you extra traction if you get stuck.
Food and drinking water. Foods with high sugar content are excellent choices.
Jumper cables.
A flare.
Spare windshield wipers.
Extra windshield washer fluid.

Test your tire pressure. Because of the colder air, your tire pressure tends to drop a small amount in the winter. Keeping your tires at the maker’s prescribed pressure makes your vehicle simpler to handle, making you more secure on the road and will even improve fuel economy which will save you money!

Check that your anti-freeze mixture is correct. Your coolant should have a 50-50 mix of anti-freeze and water. If you’re uncertain, you can purchase a reasonably priced anti-freeze analyzer at most automotive part stores. Keep your anti-freeze levels above 50% to prevent leaving your engine susceptible to freezing up.

Think about snow tires. If you tend to get heavy snowfall in your area, it might be worth getting snow tires for your vehicle throughout the winter months. The deeper grooves on snow tires provide substantially more traction on snow covered surfaces, which makes them able to stop your vehicle up to 40% more rapidly than all season tires. As well, snow tires are constructed with a specific type of rubber which lets them to preserve their flexibility even in coldest winter conditions.

Consider replacing your windshield wipers if they are not in good condition. Defective windshield wipers can essentially debilitate your capacity to see in wet and icy climate conditions. If your windshield wipers are not making good contact with the windshield and are not clearing it properly, they should be replaced.

Check your brakes. On the off chance that it’s been over six months since your last brake check, have them checked again before the winter driving season. With the dangerous conditions that winter brings, having the capacity to stop quickly is much more critical than in warmer climates.

Performing these checks before the ice and snow can keep your vehicle running safely and easily all winter season. This will give you one less thing to stress over when you’re driving and help to keep your auto insurance premiums low.

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The Difference Between Industrial, Retail and Commercial Real Estate

Before we answer this question, it might be helpful to actually define each term first.

Retail and industrial are both considered ‘commercial real estate’ (as opposed to ‘residential real estate’). Commercial real estate refers to buildings or land intended to generate profit; industrial and retail are simply sub-categories of commercial real estate.

Firstly an industrial property is defined as a property used for the actual manufacturing of something, and can be considered either a factory or plant. This is usually zoned for light, medium or heavy industry. This includes things such as warehouses, garages and distribution centers etc.

Retail property is a commercially zoned property used solely for business purposes, the actual selling of the product, rather than its manufacture – retail stores, malls, shopping centers and shops all huddling nicely under the retail umbrella.

Generally, businesses that occupy commercial real estate often lease the space. An investor usually owns the building and collects rent from each business that operates there.

There are four primary types of commercial real estate leases, each requiring different levels of responsibility from the landlord and the tenant.

Single net lease – tenant is responsible for paying rent and property taxes.

Double net lease – tenant is responsible for paying rent, property taxes and insurance.

Triple net lease – tenant is responsible for paying rent, property taxes, insurance and maintenance.

Gross lease – tenant is responsible only for rent; the Landlord pays property taxes, insurance and maintenance.

If you find yourself considering Commercial property ownership, there are a few things that you would do well to keep in mind:

1) Attractive appearance – the last thing you need is a vacant commercial property in Sydney for any length of time. Think how prospective tenants think: what will their customers want to see?

2) Aesthetic entrance – first impressions count, simple, simple stuff. This is a great tool for putting your prospective clients in a great frame of mind… and their clients.

3) Natural Light – in especially high demand nowadays

4) Location – close to other offices, public amenities, transportation etc.

Since 1980, retail property has returned an average of 9%, though is currently returning around 6%. Industrial real estate tends to be the most volatile, and is currently returning around 7% (as opposed to its peak of around 12% during the 1990′s recession).

And obviously, no matter which form of commercial property you’re considering, read the lease carefully. Sounds like a silly thing to say, but you’d be very surprised at the issues that can become issues simply because things weren’t read properly!

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